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Throughout the years Craft have delved deep into their customers to tried and understand their specific needs and requirements. This has included both top level athletes and keep fit fanatics. Many testing processes have been completed, from mapping their body heat to their movement patterns. With this experience and knowledge, they have been able to develop their products to be second-to-none.

Sports and activities such as biking, skiing and running are constantly improving and developing each day, this is the same for the athletes and their demands of ergonomic clothing. Craft know that there is a huge challenge of meeting and going beyond these demands and want to create the best quality gear possible for all athletes. 

Craft over the years have used the 4 following when manufacturing their products, to ensure they are best they can be; Sport-Specific fit, Body mapping, Compression & Design.

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